Brand Insights Specialist

As a Brand Insights Specialist, you will be responsible for planning and managing market research projects, interpreting results, and providing insights to support business, campaign and brand communications development.

Tasks:

• Conducting and analyzing research to understand the reputation of the brand in the marketplace, identifying opportunities to improve it, and presenting findings through clear and concise reports and dashboards.

• Evaluating current methodologies while developing new ones to improve insight, analysis, and reporting.

• Communicating research findings, presenting critical data, report summaries, and market analysis to management in a clear and concise manner, highlighting key insights and recommendations.

• Collaborating with external research agencies to conduct research and evaluating their performance and costs.

• Proactively suggesting and initiating research projects to address key business questions, and managing these projects from start to finish.

Soft Skills:

• You are innovative and creative, embrace change and have communicate at ease making complex information easily digestible.
• You are enthusiastic, realistic, self- motivated and driven.
• You encourage good collaboration and build strong relationships with external agencies.
• You also enjoy collaborating with you team members in a hybrid setup and you have the ability to make an immediate impact in this crucial role.

Hard Skills:

• Relevant higher education in Marketing Communications, Statistics, Branding or any equivalent degree.

• 5-10 years of proven experience in marketing/branding diagnosis in a complex corporate environment.

• Experience and knowledge in market research, methodologies, and steering external agencies.

• Ability to run brand diagnosis and share insights with key internal stakeholders.

• Experience working in international teams.

Knowledge and interest in different technical systems and platforms related to Insight is an advantage in this role.

• Fluent English language skills (other languages are a merit).